适用:各行业和部门商务英语及外贸出口英语的学习和实践操作
时间: 根据公司要求进行定制或根据计划课时数
培养目标:从事国际贸易,外贸进出口及海外商务工作高管,部门经理及主管和职员等
课程简介:
本课程涵盖国际贸易及出口贸易的方方面面,包括市场营销及品牌、企业运营管理、服务贸易、进出口谈判和商业运营,外贸出口贸易商务全流程,广告宣传、跨国经营、电子商务、谈判及沟通、全球化品牌等英语听说及读写方面的技能水平的提升(即通过Level Test进行培训前期确认,辅导后的Test再确认等)。
授课计划、内容及课时安排:
1、60学时(第3学期, 新编剑桥商务英语初级)
单元 | 名 称 | 教学时数 | ||
听说技能 | 读写技能 | |||
1 | World ofWork & Personaland professional details | 4 | 2 | 2 |
2 | Work in progress & Making arrangements | 4 | 2 | 2 |
3 | Company performance | 8 | 4 | 4 |
4 | International business & Business communications | 4 | 2 | 2 |
5 | Career choices and Achievements and plans | 4 | 2 | 2 |
6 | Business travel & Travel arrangements | 8 | 4 | 4 |
7 | Products and services & Order and contracts | 4 | 2 | 2 |
8 | Import&Export Businessproblems and solutions | 4 | 2 | 2 |
9 | Future & Meetings and conferences | 4 | 2 | 2 |
10 | Career development & Organizing meetings | 4 | 2 | 2 |
11 | Health and safety & Reporting on accidents | 4 | 2 | 2 |
12 | Service market & application for Jobs | 8 | 4 | 4 |
总计 | 60 | 30 | 30 |
2、60学时(第4学期, 新编剑桥商务英语中级)
单元 | 名 称 | 教学时数 | ||
听说技能 | 读写技能 | |||
1 | Ways ofImport and Exportworking & makingContracts | 4 | 2 | 2 |
2 | CompanyProducts& Presenting your company | 4 | 2 | 2 |
3 | Starting business & leaving and taking messages | 8 | 4 | 4 |
4 | Advertising &Branding | 4 | 2 | 2 |
5 | The workplace & Participating in a meeting | 4 | 2 | 2 |
6 | Recruitment & Emailing | 8 | 4 | 4 |
7 | Sales &Marketing | 4 | 2 | 2 |
8 | Training & Showing | 4 | 2 | 2 |
9 | Branding &Operation | 4 | 2 | 2 |
10 | Management & Solving problems | 4 | 4 | 2 |
11 | Ethical economics & Discussing trends | 4 | 2 | 2 |
12 | Business Law & Handling questions | 8 | 4 | 4 |
总计 | 60 | 30 | 30 |
授课老师
罗伟 COLART英国柯雅美术中国公司 中国区销售总监
常驻地:天津
邀请老师授课:13439064501 陈助理