Course Time: 1 day
Contents
Chapter 1 Structure and Formats of Business Correspondence
A.Structure of Business Correspondence
1.Basic Parts
(1)Letterhead
(2)Date
(3)Inside Name and Address
(4)Salutation
(5)Body of the Letter
(6)Complimentary Close
(7)Stamp and Signature
2.Optional Parts
(1)Reference Number
(2)Attention Line
(3)Subject
(4)Identification Marks
(5)Enclosure
(6)Carbon Copy Notation
(7)Postscript
B.Formats of Business Correspondence
1.Block Format
2.Indented Format
3.Semi-Block Format
Chapter 2 Writing Principle of Business Correspondence
A.Principles of Good Communication
1.Clarity
2.Courtesy
3.Conciseness
4.Concreteness
5.Consideration
6.Correctness
7.Completeness
B.Construction of the body of a business letter
1.Focus on Topic or Idea
2.Make the Paragraph in Order
C.Effective Beginnings
1.Introductory Opening
2.Natural Opening
D.Effective Endings
1.Specific Ending
2.Conclusive Ending
Chapter 3 Establishment of Business Relation
A.Specimen Letters (E-mails)
Letter 1: E-mail from an Exporter to an Importer
Letter 2: E-mail from an Importer to an Exporter
B.Further Reading
Letter 3: E-mail from a Buyer
Letter 4: E-mail from an Importer
Letter 5: E-mail from an Exporter
Chapter 4 Inquiries
A.Specimen Letters (E-mails)
Letter 1: General Inquiry
Letter 2: Inquiry from a Seller to a Buyer
Letter 3: Specific Inquiry
B.Further Reading
Letter 4: Specific Inquiry from an Importer
Letter 5: Inquiry about a Company
Letter 6: Favorable Reply
Chapter 5 Offers
A.Specimen Letters (E-mails)
Letter 1: Non-firm Offer
Letter 2: Firm Offer
Letter 3: Special Offer
B.Further Reading
Letter 4: Firm Offer
Letter 5: Non-firm Offer
Letter 6: Exporter’s Quotation
Chapter 6 Counter Offers
A.Specimen Letters (E-mails)
Letter 1: Counter-offer for a Lower Price
Letter 2: Counter-offer for a Substitute
Letter 3: Counter-offer for an Earlier Delivery
B.Further Reading
Letter 4: Counter-offer for a Concession on the Price
Letter 5: Counter-offer on Delivery
Letter 6: Counter-offer on Quantity
Chapter 7 Orders
A.Specimen Letters (E-mails)
Letter 1: Order with Order Form
Letter 2: Repeat Order
Letter 3: Decline an Order
B.Further Reading
Letter 4: Confirm an Order
Letter 5: Refuse an Order
Letter 6: Decline an Order
Chapter 8 Terms of Payment
A.Specimen Letters (E-mails)
Letter 1: Applying for A Letter of Credit
Letter 2: Advise of Letter of Credit
Letter 3: Exporter Requests Amendment to L/C
B.Further Reading
Letter 4: Importer Opened an L/C
Letter 5: Amendment Advice
Letter 6: Buyer Insists on Payment on Collection
Chapter 9 Packing and Shipping Marks
A.Specimen Letters (E-mails)
Letter 1: Packing Requirements
Letter 2: Packing Instruction
Letter 3: Negotiation on Packing and Marking
B.Further Reading
Letter 4: Comments on Packing the goods in Cartons
Letter 5: Asking for Improving Packing
Chapter 10 Shipment
A.Specimen Letters (E-mails)
Letter 1: Shipping Instruction
Letter 2: Shipping Advice
Letter 3: Urging Prompt Delivery
B.Further Reading
Letter 4: Giving Shipping Instructions to the Seller
Letter 5: Inquiry for Shipping Containers
Letter 6: Requesting Postponement of Shipment
Chapter 11 Insurance
A.Specimen Letters (E-mails)
Letter 1: Importer asks Exporter to Cover Insurance
Letter 2: Reply to the Above Request
Letter 3: Importer’s Request for Additional Insurance
B.Further Reading
Letter 4: Insurance Instruction (WPA)
Letter 5: Endorsement to an Insurance Policy
Letter 6: Insurance Instruction (BREAKAGE)
Chapter 12 Complains, Claims and Settlement
A.Specimen Letters (E-mails)
Letter 1: Complaint about Inferior Quality
Letter 2: Complaint for Short Weight
Letter 3: Reply to a Complaint for Poor Packing
B.Further Reading
Letter 4: Claim on Wrong Goods
Letter 5: Complaint for Breakage of the Goods
Letter 6: Insurance Claim on Chinese Tea Sets
Chapter 13 Letters of Congratulations,Thanks and Invitation
A.Specimen Letters (E-mails)
Letter 1: Congratulations from a Customer
Letter 2: Thanks for an Offer
Letter 3: Invitation to Attend a Meeting
B.Further Reading
Letter 4: Letter of Congratulation
Letter 5: Letter of Thanks
Letter 6: Letter of Invitation
Chapter 14 Good Command of English
The following sentences are correct or not?
1.Please contact with us.
2.Sample room.
3.Talk room.
4. Welcome Mr.Bill to our company.
5. We suggest you to visit our factory.
6.We will arrange our driver to pick you up at the airport. Wish you have a pleasant trip.
7. It is a shame that you did not sent out the samples in time.
8 SZ metro is under building.
9.This is my before colleague.
10.We hope you to visit our company.
11. A slight misunderstanding over the terms of the Contract.
Resulted in a misunderstanding
Set aside their differences
12.We welcome you to visit our company.
13.Welcome you to our company.
14.某城市机场有横幅：Welcome you to visit XX (城市名）。
15.高速路某地出口处有广告牌：欢迎下次再来XX。Welcome to XX again.
16.Could you please reply my email?
Chapter 15 中译汉的典型病句
1.热烈欢迎世界各国、各地区采购商和参展商参加第134届中国进出口商品交易会!
2.热烈欢迎2023届同学们!
3.热烈欢迎来到下雪的瑞士!
4.热烈欢迎Bill 教授访问我司!
5 太阳从东方升起。
6.请在黄线内等待。
7. 货物投保了一切险吗？
授课老师
李炯 国家商务部外贸局特聘讲师
常驻地：深圳
邀请老师授课：13439064501 陈助理
